chiefmartech

DECEMBER 21, 2015

The lines between software vendors and service providers blurred a little — Merkle, Experian, Alliance Data come to mind — but not as much as I would have expected. (C+). 2016 is the year we hit “peak martech” in the marketing technology vendor landscape. ” (A). Martech is going mainstream.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Engagio

OCTOBER 20, 2020

Diversify your vendors. But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files. It’s often useful to provide a template and a sample of the deliverables you’re expecting. You want more than one.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Diversify your vendors – You want more than one. Never rely on a single source, but for efficiencies consider data management firms that serve as a ‘hub’ for contact data; meaning the data management firm rolls-up and de-dupes multiple vendor files. Outsourcing. If they pass the test, you can then extend the contract.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52