How to ABM Like a Boss (Part 3): Get Your Data Ready
Engagio
OCTOBER 20, 2020
When the ITSMA says that ABM has a better ROI than any other B2B marketing strategy , this is what they’re talking about. Reps can manually find contacts by looking through social networks (LinkedIn and Twitter at the very least), a company’s website, meetups or conferences, and blogs, forums, or discussion boards to name a few.
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