ClickZ

JULY 22, 2020

Sample Insycle dashboard—source: Insycle. If done manually, analyzing data for the purpose of making business decisions and improvements requires many steps that may include exporting and combining data from different sources, de-duping data so that it can be appropriately charted and analyzed, and entering certain data points by hand.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Digilant

NOVEMBER 5, 2019

While technology/cookie-based platforms can’t answer all pieces of the puzzle, they can be excellent guides and optimization tools at driving media efficiency in ongoing and future campaigns. Facebook will only share click level data and a sample of their impression data. Cookies Aren’t Always the Answer. Learn More.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Digilant

NOVEMBER 5, 2019

While technology/cookie-based platforms can’t answer all pieces of the puzzle, they can be excellent guides and optimization tools at driving media efficiency in ongoing and future campaigns. Facebook will only share click level data and a sample of their impression data. Cookies Aren’t Always the Answer.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Digilant

NOVEMBER 5, 2019

While technology/cookie-based platforms can’t answer all pieces of the puzzle, they can be excellent guides and optimization tools at driving media efficiency in ongoing and future campaigns. Facebook will only share click level data and a sample of their impression data. Cookies Aren’t Always the Answer.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Engagio

OCTOBER 20, 2020

But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files. It’s often useful to provide a template and a sample of the deliverables you’re expecting. Never rely on a single source. Outsourcing.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Never rely on a single source, but for efficiencies consider data management firms that serve as a ‘hub’ for contact data; meaning the data management firm rolls-up and de-dupes multiple vendor files. It’s often useful to provide a template and a sample of the deliverables you’re expecting. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52