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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Can the platform identify new accounts to target?

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Churn” – or high employee turnover – is a part of life in the technology and services space. When you are trying to make a sale or influence someone to consider your product or service, who do you want to reach?

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Churn” – or high employee turnover – is a part of life in the technology and services space. A marketing coordinator or a CMO? Sloppy databases are a waste of time. Data is what data does.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Your prospects could be researching keywords related to your business on third-party sites, participating in forums, downloading content, or clicking on ads that you care about. Intent data.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Your prospects could be researching keywords related to your business on third-party sites, participating in forums, downloading content, or clicking on ads that you care about. Intent data.