article thumbnail

Racing with Account Blinders On – We Can Do Better

LeanData

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

article thumbnail

Racing with Account Blinders On – We Can Do Better

LeanData

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Sales intelligence is critical for a consistent pipeline of leads.

article thumbnail

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Yes, demos: What 15,000 Demos/Year Taught Us About Converting Inbound Sales Leads. How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If This comes in handy when trying to maintain a pipeline of leads all year long! Turn events into a lead-gen opportunity.