Zoominfo
APRIL 23, 2020
Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas. Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Data Quality and Management. Can records be combined?
DiscoverOrg
MAY 7, 2019
We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? Timeliness : Is the data fresh? Validity : Does the data conform to a common syntax? Consistency : Is the data presented in a way that is the same as similar records? Intent data.
LeanData
NOVEMBER 2, 2022
Depending on your organization’s needs, data cleansing may be ongoing or done on a project basis. Ultimately, you want data that is valid, accurate, complete, consistent, uniform, and timely. Just sayin’. That’s the gold standard. .
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