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Advances in Advertising Attribution: What You Need to Know

Digilant

Technology platforms that rely on an anonymous or cookie ID will be limited in capturing only a portion of all online conversions and struggle to incorporate any offline media or media outside of paid media such as word of mouth or earned media. Facebook will only share click level data and a sample of their impression data.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

Technology platforms that rely on an anonymous or cookie ID will be limited in capturing only a portion of all online conversions and struggle to incorporate any offline media or media outside of paid media such as word of mouth or earned media. Facebook will only share click level data and a sample of their impression data.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

Technology platforms that rely on an anonymous or cookie ID will be limited in capturing only a portion of all online conversions and struggle to incorporate any offline media or media outside of paid media such as word of mouth or earned media. Facebook will only share click level data and a sample of their impression data.