ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. All this manual labor must occur before any analysis can be made or actionable insights determined.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Engagio

SEPTEMBER 9, 2020

Well-versed in monitoring and optimizing Marketing across channels. Interview Questions to Effectively Assess Your Candidates. If they had to bootstrap the initiative by working with existing marketing resources, find out how they went about it and pulled together an effective team. What is required to get up to speed on those?

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

LeanData

JUNE 24, 2014

Hence, the erosion of these channels has led to a new set of marketing imperatives. Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

Hence, the erosion of these channels has led to a new set of marketing imperatives. Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40