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7 not-quite-predictions for marketing technology in 2016

chiefmartech

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Adtech-based display advertising is going to get kicked in the bal… balance sheets. Huge opportunities here.

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Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014

Hubspot

The app shows off a gorgeous picture of the area (pulled in from Flickr) and displays hourly weather, the forecast for the week, a map, the chance of precipitation, wind and pressure rates, the sunrise and sunset times, and more. You can easily add more locations and then swipe from location to location. 9) Sunrise. 14) AnyList.

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Advances in Advertising Attribution: What You Need to Know

Digilant

However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Opportunity outweighs limitations.

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Advances in Advertising Attribution: What You Need to Know

Digilant

However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Opportunity outweighs limitations.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Opportunity outweighs limitations.