Engagio

SEPTEMBER 9, 2020

This skill set relates to how well they orchestrate your ABM program, including how they convert account information into insights that can be applied to target buyer personas. Building out accounts for key titles (purchasing and enriching data, and ensuring data accuracy). Ongoing management of data (de-duping, enriching, etc.).

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Engagio

OCTOBER 20, 2020

This is the basic information you should know about all accounts in your database. Once you have sources of all four kinds of data, then it’s time to put all that information to use. Maybe you don’t have any information on the CTO, for instance. Step #1: Know your data. Here’s the run-down: Firmographic data. Outsourcing.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

This is the basic information you should know about all accounts in your database. Once you have sources of all four kinds of data, then it’s time to put all that information to use. Maybe you don’t have any information on the CTO, for instance. Step #1: Know your data. Here’s the run-down: Firmographic data. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52