Engagio

SEPTEMBER 9, 2020

Common responsibilities include: Selecting and prioritizing target accounts based on the Ideal Customer Profile. This skill set relates to how well they orchestrate your ABM program, including how they convert account information into insights that can be applied to target buyer personas. Intellectually curious.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Engagio

OCTOBER 20, 2020

Since you have a lot riding on these high-profile accounts, the last thing you need is inaccurate, incomplete, or missing contacts holding you back, or worse, causing you to commit egregious errors in your ABM efforts. This is the basic information you should know about all accounts in your database. Step #1: Know your data.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Since you have a lot riding on these high-profile accounts, the last thing you need is inaccurate, incomplete, or missing contacts holding you back, or worse, causing you to commit egregious errors in your ABM efforts. This is the basic information you should know about all accounts in your database. Step #1: Know your data.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52