LeanData

APRIL 17, 2017

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

De-duping 53

De-duping De-duplication Enterprise Management Work Management 53

LeanData

APRIL 17, 2017

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

LeanData

APRIL 17, 2017

percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

Engagio

SEPTEMBER 9, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Common responsibilities include: Selecting and prioritizing target accounts based on the Ideal Customer Profile. This is it. Intellectually curious.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

According to the companies surveyed, here are some key attributes and skills that you need to think about when looking for your team: Attributes: Process and systems thinker: comfortable working in complex environments, process oriented, and able to conceptualize the entire lead life-cycle. This makes marketing and sales more relevant.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. How many accounts, you ask?

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit. Step #2: Identify and tier your target accounts. How many accounts, you ask?

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52