Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. Gather all sufficient information to determine how well the lead fits into the target persona. Practitioner dashboard: Tactical success. Assess (qualify): question, filter, and prioritize.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. How many accounts, you ask?

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Step #2: Identify and tier your target accounts. Intent data.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52