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How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. How many accounts, you ask?

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How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Step #2: Identify and tier your target accounts. Intent data.