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How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. One person or department alone will not be able to decide which accounts your organization should target. What gaps do you have in your contact data for each person?

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How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

One person or department alone will not be able to decide which accounts your organization should target. What gaps do you have in your contact data for each person (e.g. It’s often useful to provide a template and a sample of the deliverables you’re expecting. Step #3: Measure your account coverage. Which people are engaged?