How to ABM Like a Boss (Part 3): Get Your Data Ready
Engagio
OCTOBER 20, 2020
The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. How many accounts, you ask?
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