Building Your B2B Marketing Database
Biznology
AUGUST 26, 2013
Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. Here are the elements you are likely to want to capture and maintain in a B2B marketing database. SIC or NAICS. Revenue/sales. Account name, address. Phone, fax, website. Contact(s) information. Fiscal year.
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