Convince & Convert
APRIL 28, 2010
Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product.
Convince & Convert
SEPTEMBER 14, 2010
Actual transactions whether purchases or social transactions? How about something a bit deeper like the old school relationship marketers know how to do? Does anyone learn RFM and lifecycle analysis with their marketing degrees anymore? link] Mike Boysen I didn’t see any real deep behavior analysis discussed here.
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Online Marketing Institute
JULY 31, 2009
Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. You don’t wait for a cold call to talk to an annoying sales person.
Heinz Marketing
FEBRUARY 8, 2021
If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. And you can do that in account-based ways. Matt: Yeah.
Online Marketing Institute
JULY 31, 2009
" B2B lead marketing is evolving incredibly fast, much more due to the changing expectations and behaviors of purchasers than because of proactive innovation by marketers. Posted by: Jon Miller | March 21, 2008 at 04:57 PM This is a great overview of this amorphous, evolving, dynamic space. Emphasis on "dynamic."
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