Biznology

NOVEMBER 8, 2012

Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. In 2012, IBM made a concerted effort to use a unified keyword database. Market research used the words to tap into existing conversations and develop talking points for messaging. Brand marketers built a messaging guide that all participants used.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. Adding a Twitter field to your contact records is only a start. However, for marketers, a social media address is insufficient to manage that channel. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown?

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Database Marketing. Ad Tracking.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. It’s a triumph of public relations, which doesn’t make it less of a triumph. You sit in front of Facebook and Twitter, but there’s quite an emotional toll. It’s like no.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115