The Point

OCTOBER 14, 2010

Consider providing reps the ability to assign prospects to specific lead nurturing tracks (for example, a vertical track) and override what the system decides is “best” for that lead based on demographic and behavioral criteria. Use multiple excerpts from your new white paper as blog posts (or tweets). Phone contact has to play a role.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

JANUARY 6, 2014

It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. Clean up your database. Improve SEM conversion rates. Use more infographics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. It is a social media engagement process that includes the idea of finding Influencers in your target markets. Read the white paper here: [link] Feel free to contact me if you have any questions. link] [link] gilbert v.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149