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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. Sales & Marketing. --> Bloggers. --> Resources. White Papers. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Multi-Platform/Focus Company. Database Marketing.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.