Biznology

AUGUST 3, 2020

B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. Digital campaign channels make things easier on the front end. But once the lead goes to a sales team for follow-up, attribution becomes trickier. But let’s not go there.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel. through a new channel. Actual transactions whether purchases or social transactions?

Social Media 124

Social Media Work Management Marketing Management Media 124

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. And you heard me earlier use the word trust.

Account Based Marketing 93

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 93