Database Marketing Marketing Leads Newsletter Salesforce.com 
The Point
SEPTEMBER 6, 2011
In order to improve the pace and rate at which raw inquiries converted to opportunities and deals, iDirect made the decision to improve both the systems used to manage leads and the processes behind them. Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress.
Online Marketing Institute
JULY 31, 2009
I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us
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