Conversica
JULY 31, 2020
Then what about the leads that score too low, do we continue to leave them in the database? Marketing Automation? Now you may say: So long as our digital marketing matches our messaging, it’s enough. After all, she was a welcome addition to the team!
Customer Experience Matrix
FEBRUARY 25, 2010
It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.
Online Marketing Institute
JULY 31, 2009
They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.
Expert insights. Personalized for you.
52 
Let's personalize your content