Biznology

JANUARY 30, 2015

Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. This can be an expensive, but very helpful, tool.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Webbiquity

JANUARY 12, 2021

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Most analytics tools are limited in their ability to answer this. And so we’ve been moving into those.

Allocation 231

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 231

Biznology

AUGUST 3, 2020

Modern tools like DreamData.io Closed loop works best on high-value products and services. But for most campaigns that use multiple media, it’s very hard to fence off any customer set reliably. Also try attribution modeling for at least some insight on multi-touch digital marketing investments.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197