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Database Marketing

Lead Scoring

Wiki

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

JULY 28, 2009

I’m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. This is a standard approach in consumer marketing systems, but often missing in demand generation products. This is an impressive set of features.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

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B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Entiera Offers Consumer Marketing Automation Software as a Service

Webinars

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