Remove Database Marketing Remove Lead Nurturing Remove Precience Remove Sales Leads
article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. IF they have sales reps twiddling their thumbs, they start screaming for "more leads" and don't care how you get them. Here’s the problem. and provides a closed loop system for measurement.