article thumbnail

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

The rest of the competitors, including the original market leaders, were nearly all purchased as line extensions by much larger firms. Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Speaking of small business suppliers, Google and Intuit are long-shot contenders.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.