Convince & Convert

SEPTEMBER 14, 2010

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. Listen, respond, and adjust not just your marketing message, but your entire value delivery chain.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

APRIL 28, 2010

If you have income in your database, isolate customers in the upper middle tier (for most companies). Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Let’s break this down.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. Because sometimes, for example, Facebook advertising sponsored stories is a combination of factors. You sit in front of Facebook and Twitter, but there’s quite an emotional toll. Jeremiah, why is this happening?

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115