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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

We have many good tools at our disposal right now we could be putting to use. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. With this planning, it is easier to define your automation requirements.

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The Founder Interview Series #32: Mike Lewis and Michael Weber, Click360

Webbiquity

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? Most analytics tools are limited in their ability to answer this. Tom: So, it tracks multilevel attribution.