Database Marketing Education Lead Nurturing Sales Leads 
Binary Demand
MAY 30, 2023
(Statista) Businesses that thrive in the lead nurturing create 50% more sales-ready leads. Marketing Donut) 40% of marketers believe their lead generating technologies need to be updated. Forbes) Marketers place high importance on focusing on lead quality rather than quantity.
Binary Demand
MAY 30, 2023
(Statista) Businesses that thrive in the lead nurturing create 50% more sales-ready leads. Marketing Donut) 40% of marketers believe their lead generating technologies need to be updated. Forbes) Marketers place high importance on focusing on lead quality rather than quantity.
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The Point
MAY 6, 2010
For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk. Not everyone is able to measure the precise ratios at which sales leads currently convert to sales. What is the area of improvement that ultimately enabled you to win approval for marketing automation?
Online Marketing Institute
JULY 31, 2009
They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.
Online Marketing Institute
JULY 31, 2009
And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers.
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