Database Marketing Direct Marketing Peer-to-peer Twitter 
Convince & Convert
APRIL 28, 2010
million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 population.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. In fact, 88% said Web sites were important in helping them decide what to buy.
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