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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

This originates from Jigsaw, and provides Executive names, phone numbers, and email addresses without any additional subscription. With new applications in the market, we continue to feel strongly that it is not just about capturing "Who" is Visiting.

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B2B Lead Management Market Heats Up

Online Marketing Institute

My point: B2B marketers are looking elsewhere for help generating demand. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone.