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A Guide to Marketing Automation

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Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Prioritize Data Hygiene.

article thumbnail

A Guide to Marketing Automation

Zoominfo

Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.