Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. with either: Disparate data from other internal sources (e.g.

Data Hygiene 98

Data Hygiene Marketing AI Work Management Marketing Management 98

SalesIntel

AUGUST 11, 2021

As an acknowledgment of this data-driven phenomenon, technographics seek to partition technology into numerous factors at a granular level. After Demographics, Firmographics, and Psychographics, Technographics is the next step in market research development. Data health is the quality of the database used in your email campaigns.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Heinz Marketing

AUGUST 5, 2021

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Cons: I wish there was a way to change engagement minute configurations for different parts of the organization.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120