Marketing Automation Trends for 2010
JANUARY 12, 2010
Renewed focus on data quality. Kevin Joyce , CMO, Market2Lead. Scott Mersy , VP Marketing and Products, Genius.com. Access to this data is the foundation for making budgetary and, when necessary, process changes. At the executive level, ROI reporting by business segment or marketing activity as well as overall marketing investment will enable the marketer to show revenue contribution and make meaningful contributions in discussion about the direction of the company and its products and services. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ).