Renewed focus on data quality. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? Kevin Joyce , CMO, Market2Lead. Scott Mersy , VP Marketing and Products, Genius.com. Access to this data is the foundation for making budgetary and, when necessary, process changes. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). predictions.