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20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Adobe Experience Cloud Blog

By focusing on the fields that matter to you and applying full attention to that process, you will ensure you have the right quality of data to drive your reporting. . Data hygiene is key. Edward recommends using a thorough approach in which you should track three levels of information: lead source category (e.g.

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Marketing Automation Trends for 2010

LeadSloth

Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. But if your data hygiene is on par with a New York subway restroom, marketing to the in house database will fail to meet expectations.