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7 Ways to Optimize Your Lead Management Process

Scoop.it

Lead management results will depend heavily on the strategies and tools you choose, so consider trying different methods to find potential customers on social media, such as using LinkedIn automated messages or prospecting on Facebook, to stimulate and capture people’s interest in your product or service.

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What is marketing automation software and what does it do today?

Martech

Most marketing automation solutions provide tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. Lead management. Lead management comprises three functions: lead capture, lead scoring and lead nurturing.