DemandBase Creeps Up the Value Chain
Customer Experience Matrix
APRIL 1, 2009
I’d been aware of them since they were founded in 2006 but in their original incarnation as a data provider. In fact, DemandBase told me that they can use only about 20% of the data they get from their partners because quality problems with the rest. But Rodney Dangerfield on a bad day got more respect than data hygiene experts.
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