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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot'

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Marketing Automation Trends for 2010

LeadSloth

Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. I think developing and implementing a holistic lead management process will be one of the greatest challenges companies face in 2010. Steve Woods, CTO, Eloqua ( @stevewoods ).