Data Hygiene Demand Generation Lead Qualification Multi-Touch Attribution 
LeadSloth
JANUARY 12, 2010
David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? Jeff Pedowitz , President and CEO, The Pedowitz Group. Maria Pergolino , Sr. Thought leadership?
Heinz Marketing
APRIL 30, 2018
But high performing marketers are doing the opposite, they license data and analytics tools and train their team to bring data capabilities in house. Without data and analytics you can’t measure programs, you can’t multi-touch attribution, you can’t track engagement and orchestrate demand between channels.so
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