Remove Data Hygiene Remove De-duplication Remove Training Remove Validation
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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Here’s the best practice: Create a centralized data input group. Train and motivate them well. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively?