Nuggets from Social Media workshops as of late. : Community Group Therapy
Buzz Marketing for Technology
JULY 7, 2008
My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). As a business, that audience is the long tail that needs a great experience.
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