Customer Satisfaction, Focus Group and Web 2.0

Integrating Social Media and Search

Marketing Insider Group

AUGUST 3, 2010

Kent calls social media “essentially the world’s largest focus group.&# He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data.

Social Media

Social Media Paid Search Agency Demand Generation Agencies Media

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Voice of Customer. Lots of diverse versions of this. April 2008.

Social Media

Social Media Communities Wiki Work Management

B2B Marketing Zone

Integrating Social Media and Search

Nuggets from Social Media workshops as of late. : Community Group Therapy

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