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Prospecting data accuracy

Biznology

Business marketers are always complaining about their customer data. Over the last decade, my colleague Bernice Grossman and I have studied this issue, producing a series of five research reports on the quality of the data B2B marketers can rent or buy for prospecting purposes. The research results. It’s a mess.”

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Potential providers: Find lists yourself with a list database like NextMark or going directly to a publisher, or you can work through a list broker like MeritDirect or one of many smaller brokers. Building a B2B List. List builds are the ultimate for targeted data.

Buy 100
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Why You Need to Build a Mailing List Right Now

Optinmonster

So I partnered with other in-house marketers working for the company to start building their email list. However, after researching email marketing best practices and testing different approaches, I created a lead magnet (a free eBook) that resonated with our target audience. Buying email lists from list brokers is a bad idea.