15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)
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JUNE 5, 2018
57% of B2B companies identify ‘converting qualified leads into paying customers’ as a top priority. Articles can rank for specific question-based search terms, which can help build authority and brand awareness. Specifically, there are 3 focus areas: WHO are your target customers – basic demographics, job title, location etc?
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