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Where Does Martech Fit in the Creative Agency Triumvirate?

ClearVoice

In fact, according to an article published by The Harvard Business Review , marketing is becoming the most technology-dependent business function. Customer experience. Loom allows users to quickly record screencasts, videos, and more. The rise of the marketing technologist. Martech stack access. Content management.

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Bring it in: How to build an all-star social media team

Sprout Social

While a typical community manager is responsible for advocating for a brand’s audience and community on social, they might also focus on customer care and response management. These days, social media is one of the first places people turn for customer service. Those tasks are also a community manager’s raison d’être.