Remove Curation Remove Storytelling Remove Trends Remove WOMM
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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

To curate a high-quality ABM strategy in 2019, ABM-ers should remember that it’s easier & cheaper to generate meetings when users are targeting current & previous accounts than the budget spent on targeting the entirely new ones. This is where positive Word-of-Mouth Marketing steps in.

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5 Imperatives of B2B Content Marketing

Valasys

Not only do they need to do extensive research to figure out the latest industry-specific trends in the market, but also need to keep abreast with the moves of their competitors. Influencer marketing can be an impactful way for brands to optimize their Returns on Investment (ROI) through positive Word-of-Mouth Marketing (WOMM). .