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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. . According to a report published by Content Marketing Institute & MarketingProfs, 90% of the top-tier B2B brands curate their content strategies around the pain points of their customers.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

To curate a high-quality ABM strategy in 2019, ABM-ers should remember that it’s easier & cheaper to generate meetings when users are targeting current & previous accounts than the budget spent on targeting the entirely new ones. Optimizing for long-tail-keywords is a practice that never really went out-of SEO directory.