43 Execs Explain How Millennials Impact B2B Buying Committees
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AUGUST 31, 2017
These findings also support the current expansion of native advertising as a content distribution channel. It’s particularly good at distributing top-funnel (helpful) content. Millennials are looking to brands that take on an identity of their own, kind of like people. Whether we know it or not. . . Mandy McEwen.
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